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All Things Web - Our Blog On Analytics, Marketing & Design

Tracking Email Campaigns In Google Analytics

In the past few weeks I’ve gotten a lot of questions about how to track email with Google Analytics. While I did cover the broad topic of online ad tracking in a previous series of posts, email tracking has certain nuances that I think should be addressed.

The Concept

Tracking email campaigns in Google Analytics is done using a process called link tagging. This process is the manipulation of the links in your emails. Here’s a sample link that might appear in an email: Read more

The Purple Cow: Put the Mark Back In Marketing

Making a difference in today's marketing world is not only difficult, but with a small budget is next to impossible with traditional media. Enter Seth Godin, a marketing man with all the right stuff. You can see him speak @ Google here.
Seth Godin: Speaks @ Google Read more